As a new member of the Gliffen team, I’ve been learning how to use Google Adwords to set up a marketing campaign for some of our clients. I  found an interesting read on common mistakes made when setting them up and wanted to share it. Kissmetrics Blog suggests that a poorly managed campaign on Adwords can result in […]...

Use Pinterest to decide who you are! Who you are and who do you want to be is a mystery to us. Maybe you could give us some clues…try to use Pinterest?! One of our graphic designers recently had a client provide her with a Pinterest board of the client’s interests and likes to help […]...

Graphic Design Principles I decided to google some overall graphic design principles for my own education. I found this article by Bakari Chavanu that reviews a book by Robin Williams “The Non-Designer’s Design Book” and outlines some of her basic graphic design principles we see every day. One principle is proximity. The idea is that […]...

10 Techniques to Market Your Website Most people do not like traffic. But when we are talking about your website, you want as much traffic as possible to promote your business. Here are many of the ways that you can market your website. Search Engine Optimization: To start, you want good keywords. Relevant keywords will […]...

Memory Lane We decided to take a little trip down memory lane! We will occasionally be posting photos of our websites before and after. It’s amazing how far these websites have come over the years! Below are two pictures of Jackson Hole Reservations. The first is an image of the website from October, 2003 (www.jacksonholereservations.com) and […]...

Improve SEO Search Engine Optimization (SEO) can be challenging. Who doesn’t want to be at the top of the list? Having the right content, using the right words, and being unique to improve SEO is not quite rocket science, but it’s close. Daniel Louis, in his article “13 Ways to Immediately Improve Your SEO”, gives […]...

Web Advertisement has become more pervasive and invasive than ever before As web designers and consultants for entrepreneurs, we find this interview on web advertisement very interesting. Tim Wu specializes in advertising and talks about current trends, especially with large conglomerates . It speaks to our desire to market the most effective for our clients […]...

Responsive Design With an increase in the use of mobile devices to access the internet, it’s crucial to have a responsive design for your website. By having large and smaller screen designs of your website, you can ensure that your client’s experience is maximized wherever they are. Jake Rocheleau, in his blog “How to Plan […]...

Engaging Websites In the article “10 Well-Known Tips & Tricks to Create Feature-Rich Websites”,  (found online at Jason Larue’s Article), Jason Larue excels at outlining what new business owners should consider when developing representative and engaging websites. He suggests that a website needs to provide the user with a effortless, yet inspiring experience. Creating a […]...

Introduction to Blogging with Central Wyoming College in Jackson, Wyoming Stephen Fetters teaches the class “Introduction to Blogging” with Central Wyoming College in Jackson, Wyoming.  He teaches this class to entrepreneurs and to the individual personal blogger. He’ll go over all the basics of blogging from choosing your audience, deciding what to write about, finding […]...

Designing a Successful Website Layout Joshua Johnson outlines 10 website layouts that are used frequently throughout the web. These designs provide clean, professional looks while allowing the user to display as much content and images as needed. While these by no means are all the designs available, they do provide you with some ideas of […]...

SEO for Entrepreneurs, presented by Mike Hardaker The beauty about teaming up with someone like Mike is that he knows what he’s talking about when it comes to SEO for entrepreneurs and Gliffen knows a thing or two about web design and build for entrepreneurs which makes us a force to be reckoned with. Mike […]...

Tips and Tricks for Building a Website from a Web Designer Heather DeVine, Senior Designer at Gliffen, shares some important tips and tricks from web designers when considering to build a website for your business either on your own or hiring a professional. She suggests starting with asking yourself 3 questions…who are you, what is […]...

Color Systems in Design-RGB or CMYK? What is the difference between RGB and CMYK when we are talking about color? Many a people might not be able to answer this and you are not alone. These are two color display systems with different purposes. I like this one color but how do I know what […]...