News and Announcements
The Hole Coupon Book: Benefits of Off-Season Coupons vs Two-For-Ones
July 28, 2017
Several restaurants in Jackson insist on providing two-for-one deals. As a customer, I'm not complaining. I find a partner or several sets of partners in crime, and we head out to taste restaurants that I would otherwise not frequent during the year. While I'm not in the restaurant business, I would think this to be a big mistake from a business point of view. I feel most restaurants could benefit...
Tips and Tricks from Web Designers
July 26, 2017
Heather and Mel chatting with entrepreneurs, freelancers and others to go over Gliffen's Tips & Tricks from Web Designers. We went over Do-It-Yourself website building steps verses hiring a professional. There are clearly pros and cons on both sides but no matter what route you decide to take it, this information is important to keep in mind. Some key points: Do you research on what's the right web builder for...
Introduction to Marketing with Mailchimp
July 7, 2017
Thanks to all that joined the workshop "Introduction to Marketing with Mailchimp." We wanted to share with you Heather's presentation that you can refer to as well as her handout and Heather's notes. Mailchimp is meant to be a tool to reach your audience, customers and potential customers. Let's use the tools available to us with a better understanding of how they can work for your business or organization. The...
3 More Free Workshops on WordPress, Mailchimp & Tips and Tricks from Web Designers
June 20, 2017
We are ready to go with 3 more of our free workshops! After reviewing the results from our survey, we decided to provide a variety of topics and focus in as we go. We are going to continue on with three more workshops with Wordpress, Mailchimp and Tips & Tricks from Web Designers. Our workshops will be roughly about 1/2 hour presentation and then another 1/2 hour of questions and...
facebook as a marketing tool
Introduction to Facebook as a Marketing Tool
June 20, 2017
After our first round of Gliffen Designs' Workshops we had great feedback on material, length of workshop, time for questions/answers, suggestions of new topics as well as the benefit of having presentation material afterwards. We wanted to share with you a presentation that Heather DeVine put together for "Introduction to Facebook as a Marketing Tool." She talks about the importance of what Facebook is to small/large businesses, non-profit organizations and...
blog name generators
4 Top Domain and Blog Name Generators for Your Website
June 12, 2017
One of the first thing you always do when starting a website or a blog is to choose a name. This is important because many websites are as successful as their name allows. This is especially the case in regards to search engine optimization (SEO), so you want to make sure you get it right from the start. Changing your domain name later after the initial creation of your...
Practical NLP Tips to Adopt In Your Website
June 9, 2017
As far as web development goes, NLP Anchoring is a relatively simple practice. It is a quick and easy way to connect a stimulus with a certain emotional response, and as a concept, it is reminiscent of the popular Pavlov's experiment where the conditioning stimulus alone ultimately begins to elicit an automatic response from the subject. As a stimulus that can induce various thoughts and emotions, an anchor can...
free workshops
Gliffen Designs has 3 Free Workshops Scheduled!
May 19, 2017
We are ready to go with 3 of our free workshops scheduled! After reviewing the results from our survey, we decided to provide a variety of topics and focus in as we go. We are going to start with Google Analytics, Photoshop for Web and Facebook as a Marketing Tool. Our workshops will be roughly about 1/2 hour presentation and then another 1/2 hour of questions and answers. They will...
strong brand logo
What good is a strong brand logo to your business?
May 19, 2017
How your strong brand logo can make the difference A strong brand and logo can undoubtedly influence a consumer’s decision on whether it's a good idea to purchase your products or services. This is even more so when the consumer has no prior experience or information concerning your company. It’s all about packaging, and with a well-packaged brand logo, you have a better chance of proving your quality to potential...
How to make best use of video media to boost your website
May 11, 2017
If you’ve been paying attention, you might have noticed a rising trend of videos and animations being used as part of online content. This trend is not a mistake and is not a fluke. It is simply an awakening by online gurus to the benefits of using the engaging power of video to convert online users. To give you a clearer picture of the rising power of video, here...
future of seo
Marketing Tools: The Future of SEO
May 4, 2017
In doing a little light reading, I stumbled across an article on Search Engine Land entitled “3 predictions about the future of SEO.” It was a short, catchy title so I decided to read on. There were three little bullets about how to plan your marketing techniques for the future of SEO. The author was predicting that search engine optimization was going to get more challenging, especially for marketing teams,...
Is Now The Right Time To Start Your Own Business?
April 6, 2017
How To Move Ahead On Your Big Idea Guest Article by Jason Lewis, Career setbacks can feel like a significant blow when they come up, but these days, many people are using these types of setbacks to transition into starting their own business. The options for owning your own business are almost limitless and while the journey can be time-consuming and challenging, it can be incredibly rewarding as well. How...
Gliffen’s Organizational Culture
March 28, 2017
Recently, a talented fine art painter and wife of a former Gliffen Designs employee, asked us some questions about the organizational structure at Gliffen Designs for a report she was doing for her "Managing Dynamic Organizations" course.  Being the transparent group that we are, we decided to share her report with you. Diagnosing Organizational Culture Lida Steves For this assignment I chose to look at Gliffen Designs, a web design, graphics design,...
remarketing campaigns
Do your remarketing campaigns right!
March 3, 2017
As we gear up to start some new  remarketing campaigns, we decided to do a little research and review into best practices and tips. We found this article on Wishpond that reviews some advanced strategies for setting up a remarketing campaign. Some of our big takeaways from this article: Create multiple ad sizes will allow your ad to show on multiple networks. Bid more on the clients who are definitely...
Good luck, Tres!
January 27, 2017
Charles (Tres) Plummer has been working for Gliffen for since October 2014. Just 6 months ago he moved out to open our Austin, TX office, with office dog, Caliche in tow. We enjoyed having him in the Jackson office of course but it was sweet to still work together remotely staying in touch via Google Hangouts for Project Meetings and his occasional visit back up here. But alas, Tres...