News and Announcements
Advertising vs Posting on Social Media
September 25, 2022
Advertising is a paid channel that takes advantage of social media platforms; It’s what businesses do to reach new customers. Posting is when an individual uses social media for personal purposes, those personal posts might benefit their business
Website Maintenance
August 26, 2022
. Websites require routine maintenance, anything made by a person needs to be maintained by a person. Building your website and neglecting to perform routine maintenance can lead to a list of problems and to make matters worse, those problems can arise without you ever knowing
Google Analytics 4 logo
Goodbye Universal Analytics, Hello Google Analytics 4
June 21, 2022
Exciting news, Google analytics 4 is here! Underneath your uncontrollable enthusiasm for this update you may be wondering “What is google Analytics 4? And how does this affect me?” Both are great questions. What is Google Analytics 4 Google Analytics 4, also known as GA4 is a web analytics service offered by Google that tracks and reports website traffic; it's the most important tool for determining the effectiveness of ongoing digital...
Social Media Comments | To Reply or Not Reply, That is the Question
May 16, 2022
Marketing on social media is great for most industries and a must for others. An unexpected question that most businesses run into if their marketing efforts are going well is, “should I reply to comments or messages?”. Firstly, this is a good problem to have, this means that your audience is engaging in your social media activity. The short answer is, yes you should reply to comments on your...
A Website is a Website is a Website… But is it?
May 9, 2022
How many of us out there have a friend, family member, neighbor or co-worker that have told you they could build you a website to get your business started only to have them hand over to you the keys to your brand new website... that looks like a pinto with a bow wrapped around it... Gliffen has been in the business for a long time and we have seen a...