News and Announcements
Good luck, Tres!
January 27, 2017
Charles (Tres) Plummer was been working for Gliffen for since October 2014. Just 6 months ago he moved out to open our Austin, TX office, with office dog, Caliche in tow. We enjoyed having him in the Jackson office of course but it was sweet to still work together remotely staying in touch via Google Hangouts for Project Meetings and his occasional visit back up here. But alas, Tres...
website expenses
What’s in your website expenses?
January 26, 2017
At Gliffen, we want to be as transparent as possible with our website development expenses. We felt it was important to explain what initial expenses you may have and give a brief description of the various components. A domain is your actual website address. It is translated into numbers called an IP address and those numbers are how computers communicate with each other. You have to register your domain every...
Visiting jackson hole
Visiting Jackson Hole: Tourist Questions, Locals Answer
January 17, 2017
Visiting Jackson Hole: Locals Answer All! We wanted to step back from our usual blogs about marketing, social media and website design to answer some questions about our hometown, Jackson Hole. Over the years, we have heard some extremely interesting questions from tourists. We decided to probe a few other locals to get a complete list of questions that tourists might have while visiting Jackson Hole. We appreciate everyone’s question contributions...
The Hole Coupon Book 2017- Spring
January 10, 2017
Gliffen Designs is bringing back the Hole Coupon Book for 2017’s Spring off-season! Advertise with us and bring in business during that slow, muddy Spring! April, May and the beginning of June in Jackson Hole is a tough time for businesses. When the resort closes, businesses rely on locals to get them through to the tourist season. What better way to reach 15,000 of these locals but through a coupon...
Marketing with Social Media
January 3, 2017
Social media marketing is the key to a successful online presence in this day and age. But you don’t have to be a Millennial to understand how it works. Here’s a summary of two online articles with helpful tips for understanding how to market using social media. The first article was found on Entrepreneur by Susan Gunelius, a CEO of a marketing communication company in FL. She outlines the...
coding language
Understanding Basic Coding Language
December 27, 2016
A Beginner’s Guide to Coding Language As one of the newer members to Gliffen Design, I’ve enrolled in an online program to understand how to create and design websites. I figured it was about time to share with you a bit of what I have learned in layman’s terms. That way, when you go to talk to one of our more experienced designers, you will know what they are talking about. Think...
writer's block
Writer’s Block: Gliffen Designs Now Does Content Writing!
December 22, 2016
Writer’s block is a pain. We have a potential cure. Gliffen Designs is happy to announce that we will now be providing content writing as one of the many services in our arsenal. Adding the meat to the site can be just as challenging as writing the code for the site to work. We get it. When you struggle to put your ideas down on paper, the launch of your website...
Reviewing Google Analytics
Reviewing Google Analytics-Great Reports to Check
December 16, 2016
In addition to learning about Google Adwords, I have been reviewing Google Analytics for a handful of sites to get an idea of how to optimize both ads and website pages for our clients. Since I’m new to this feature, I googled some articles on how to get the most from Google Analytics and found an interesting read from Conversion XL. This site reviewed Google Analytics Reports that help...
surviving the holidays
A Survival Guide to the Holidays
December 13, 2016
Holiday season stressing you out? Don't let it get you down! With this well-researched guide, you can not only survive the holidays, you can thoroughly enjoy them! Disclaimer: For 100% effectiveness, be sure to have a designated driver and drink responsibly. Ibuprofen for the next day is also highly recommended. ...
google adwords
A Google Adwords Marketing Campaign-How to do it right!
December 9, 2016
As a new member of the Gliffen team, I've been learning how to use Google Adwords to set up a marketing campaign for some of our clients. I  found an interesting read on common mistakes made when setting them up and wanted to share it. Kissmetrics Blog suggests that a poorly managed campaign on Adwords can result in a loss of revenue and thus I want to do it right! Mistake one is not...
Use Pinterest to Identify You
November 29, 2016
Use Pinterest to decide who you are! Who you are and who do you want to be is a mystery to us. Maybe you could give us some clues...try to use Pinterest?! One of our graphic designers recently had a client provide her with a Pinterest board of the client’s interests and likes to help the designer understand her better. We got to thinking that this would be a great way...
Graphic Design Principles: What’s in your design?
November 18, 2016
Graphic Design Principles I decided to google some overall graphic design principles for my own education. I found this article by Bakari Chavanu that reviews a book by Robin Williams “The Non-Designer’s Design Book” and outlines some of her basic graphic design principles we see every day. One principle is proximity. The idea is that you can guide a viewer to parts of your design by grouping items together. Alignment is another...
market your website
We Want Traffic!? 10 top marketing channels.
November 1, 2016
10 Techniques to Market Your Website Most people do not like traffic. But when we are talking about your website, you want as much traffic as possible to promote your business. Here are many of the ways that you can market your website. Search Engine Optimization: To start, you want good keywords. Relevant keywords will increase your rank on the search engine and thus increase traffic. It’s important to have...
Memory Lane
October 25, 2016
Memory Lane We decided to take a little trip down memory lane! We will occasionally be posting photos of our websites before and after. It's amazing how far these websites have come over the years! Below are two pictures of Jackson Hole Reservations. The first is an image of the website from October, 2003 (www.jacksonholereservations.com) and the second is the current website, www.jacksonhole.net. This company's website went from a confusing and cluttered design...
improve SEO
Improve SEO
October 21, 2016
Improve SEO Search Engine Optimization (SEO) can be challenging. Who doesn’t want to be at the top of the list? Having the right content, using the right words, and being unique to improve SEO is not quite rocket science, but it’s close. Daniel Louis, in his article “13 Ways to Immediately Improve Your SEO”, gives us a handful of strategies to try to “shoot for the moon”. He suggests to not...