Bringing The Larkspur to Life Through Brand Consistency Management
When The Larkspur, a newly developed luxury apartment community in Victor, Idaho, came to Gliffen Digital Agency, they had a bold vision—but they needed cohesive branding to match. What started as a content writing project quickly evolved into a full-fledged branding partnership.
After reviewing the initial website provided by their previous website developers, it became clear that their digital presence wasn’t reflecting the quality or lifestyle The Larkspur aimed to offer. They needed the kickstart to get their brand out there while have a strong, cohesive online presence. That’s where we came in.
From Content Support to Full-Service Brand Stewardship
Our partnership began with website copywriting, focused on capturing The Larkspur’s identity and communicating value to prospective tenants. But with every meeting, it became clear the property needed more: stronger visual branding, consistent messaging, and a trustworthy identity that could scale across all platforms—from their leasing materials to social media and Google Ads.
We stepped in to lead brand consistency management, ensuring that every customer-facing element aligned with The Larkspur’s vision. That included:
- Custom graphics and templates for social media campaigns
- On-brand print ads for local publications
- Professionally designed business cards, signage, and promotional materials
- Eye-catching folder inserts and flyers for leasing tours
- Copywriting and graphic creation for their website
- Coordinated video production, including a stunning hero video and promotional video content
- Ongoing Google Ads campaign management targeting prospective tenants
- On-brand email marketing and ad campaigns
- …and more!
By keeping fonts, logos, voice/messaging, and color palettes consistent across materials, we helped The Larkspur create a strong first impression—and a lasting one.
Upgrading Their Website—and Their Digital Footprint
The Larkspur’s original website, created by another developer, lacked strategic design and proper functionality. The layouts were missing key design elements, the user experience was clunky, and SEO best practices were missing entirely.
We took the foundation they had and rebuilt it—improving layout, updating copy, and applying cohesive brand elements throughout the site. This upgrade not only aligned the website with their visual identity but also allowed us to implement SEO best practices, improving search visibility for local apartment seekers in Victor and the surrounding areas.
With a new hosting and maintenance plan in place, The Larkspur now benefits from a stable, secure, and up-to-date website that continues to reflect the brand’s quality and professionalism.
Why Choose Gliffen for Brand Consistency Management?
At Gliffen, we don’t just design—we partner with you to tell your story consistently, creatively, and strategically. Whether you’re starting with a few assets or navigating branding chaos, we help bring structure, clarity, and cohesion to every piece of content your audience sees.
We help businesses:
Develop cohesive, visually aligned branding
Maintain brand integrity across digital and print platforms
Strengthen customer trust and recognition
Evolve their brand as their needs grow—digitally and offline
Whether you’re launching a new business or managing an existing brand, we provide the strategy and creative execution you need to stay consistent—and competitive.
Keep Your Brand Cohesive and Confident
If your brand materials feel scattered or inconsistent, Gliffen is here to help. Let’s build a brand that speaks clearly, looks great, and earns trust.
Contact us today to get started with our brand management services.