A Warmer Look for a Trusted Local Business
Newtown Fireplace Shop has been serving its community with top-tier fireplaces and outdoor living products for over 30 years. As the business expanded its offerings and reach, it needed a digital presence to match its reputation for excellence. That’s where Gliffen came in—tasked with creating a refreshed website and implementing digital marketing services to grow their online visibility and drive more customer engagement.
The Project & Ongoing Services
This project went far beyond a new look. We focused on strategy, user experience, and measurable growth. The project included:
Custom Website Design – A clean, mobile-friendly site that showcases their wide selection of products and services.
Improved Navigation & UX – Organized structure to help users find fireplace services, outdoor products, and seasonal specials.
SEO Optimization – Targeted content, title tags, and meta descriptions aimed at improving search engine performance.
Local SEO Strategy – Optimized Google Business Profile and local keywords to attract nearby customers.
Google Ads Campaigns – PPC advertising focused on chimney cleaning, installation services, and outdoor living products.
Conversion Tracking Setup – To monitor key actions like contact form submissions and service inquiries.
The result? A powerful online tool that reflects their brand and works just as hard as their in-store staff.
Why Choose Gliffen for Web Design & Digital Marketing Services?
Gliffen offers custom website design for small businesses as well as a full suite of digital marketing services designed to help businesses like Newtown Fireplace Shop compete online. From search engine optimization and PPC advertising to custom web design and local search strategies, we tailor each service to fit your goals.
We work closely with every client to ensure their digital presence not only looks professional but also drives real results.
Ready to Grow Your Business Online?
Whether you need a new website, stronger local visibility, or a complete digital strategy, Gliffen is here to help. Our digital marketing services are built to elevate your brand and bring in qualified leads. Let’s chat about your next project.