Understanding Google Analytics

Google Analytics

Navigate to http://www.google.com/analytics

Sign in with your Google account.

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You will see a list of Accounts.

Click on [ http://www.yourdomain.com ] – takes you to an Overview of your website

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It will take you a “Visitors Overview” with activity on your site.

The “Visitors Overview” summarizes data for you with: Site Usage (Visits, Pageviews, Pages/Visits, Bounce Rate, Avg. Time on Site, % New Visits, Visitors Overview, Map Overlay, Traffic Sources Overview, Content Overview, etc.)

Note: The dates to the right hand corner of each page, you can change this date if you wanted to Export data from specific dates.

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Site Usage: (between the specific dates indicated above)

    • Visits – Total visits to site
    • Pageviews – Total views a page is being loaded by a browser
  • Bounce Rate – the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.

Traffic Sources Overview: (between the specific dates indicate above)

    • Referring Sites – what sites they were referred from
    • Direct Traffic – when a person directly enters the URL of the page
  • Search Engines – what a person typed in to a search engine to find your website

For more glossary definitions: http://www.google.com/support/googleanalytics/bin/topic.py?topic=11285