So many of us have heard search engine optimization (SEO) being talked about but may not know what it refers to exactly. For those who don’t know, SEO is the meaning of improving the ranking of your business in the Google search algorithm. This in turn, will help a business move up in Google’s search listing.

Think about your target audience and how you’d like to best reach them through SEO. Focus on keywords you think your audience would use to find the services and/or products you offer. Coming up with an effective SEO strategy that best fits the services your business provides and being very specific on whom your business is targeting will ensure a successful outcome.

Aj and I were discussing SEO and realized it is much like training for a marathon. A great deal of preparation is needed to best anticipate the goal at hand. If you are looking to train for a marathon event; whether it’s the half-marathon, relay event or the full marathon there are still a great deal of dedication involved. The pay-off of course is enormous.

Speaking of marathon preparation, check out One to One Wellness‘s Marathon Training Program.