Dornan’s Float Trips approached Gliffen Designs looking for an updated branding package for their company and a modern/responsive website presence.
The graphic design team sourced ideas for the new branding from the vintage Boy Scouts of America colors, looking to embody the same feeling and love for the outdoors that the Boy Scouts do and the same commitment to preservation of America’s national treasures. This color scheme and refreshed logo/branding was used as the basis for the design of the website. The logo mark for Dornan’s Float Trips came from the idea of implementing waves and oars, as they are a water touring company. Logo marks in contrasting colors and in all applicable formats were delivered to the client.
The custom website theme was built on WordPress, utilizing responsive technology so potential future clients could view the website on any device and book their trip with ease. Enhancing the responsiveness of the website and making a clean interface for clients to navigate was imperative to the goals of this project. The booking system, Adventure Office, was integrated into the site to allow clients the opportunity to book a trip while remaining an active visitor.