Engaging Websites

In the article “10 Well-Known Tips & Tricks to Create Feature-Rich Websites”,  (found online at Jason Larue’s Article), Jason Larue excels at outlining what new business owners should consider when developing representative and engaging websites. He suggests that a website needs to provide the user with a effortless, yet inspiring experience.

Creating a “feature-rich” and engaging website  includes posting content on the website that is both useful to the user and markets your business. It is important to have a responsive website, since many access the internet through their handhelds. Speed is crucial as is a simple and quick navigation system. You also want to ensure that you have cross browser compatability, so that your website looks the same on Safari, Google and Firefox, to name a few.

Jason recommends using a Content Management System for ease of use, added security, and increased performance. Examples of Content Management Systems include Word Press, Joomla, and Open Cart.

He also suggests using Social Media to get the word out and including Client Testimonials aimed at real life instances. Providing a contact form for users to get in touch with you is also beneficial.

Jason proposes including background video to make an impressionable site and to increase the amount of time spent on site. Including videos also improve your search ranking and thus traffic to your site.

Recognize your business goals and your target audience to create a interactive and engaging website. By doing so, you can increase traffic to your site and convert visitors to customers. If you are interested in a redesign for this purpose, Gliffen Designs has created a guideline to help you realize who you are targeting and what goals you are trying to meet.  Contact us for a copy of this document!