Consider expanding your business on an online platform, it’s trending and rightfully so with technology at a swipe, tap and click away. Studies have proven that online customers are more loyal than in-store customers.. which makes sense. With a positive experience, you will most certainly return for more of a good thing.
Here are some e-commerce knowledge to take home with you:

A User-Oriented Experience

The only true bummer about online shopping is you can’t tangibly experience it. Personalizing the purchasing experience can make your customers more comfortable with checking out with you. People want to feel good about their decisions and want to help others make it as well.ArtSnacks do a great job re-sharing images that customers send in or post on their social media platforms to share their user-experience.

Design Something You Would Use

Test your product with your team, your friends and your family. If you aren’t pleased within an hour, it’s not good enough.

Customer Feedback is Key

The beauty of reviews on a per product basis is that you know that someone out there in the interwebs has enjoyed that product one way or another and even better if they go into describing the quality of the product. Allow for your customers to write a review on a per product basis, that way your new consumers can feel good about purchasing with you. Good or bad reviews are no longer here nor there, it’s important they are there at all.

Use Social Media but Don’t Rely on it Completely

It’s important to use social media to get word-of-mouth momentum started but certainly not the only avenue to propel your e-commerce business. Customers expectations for their online experience is higher than ever and they want all channels to be open.

Go Mobile

Mobile users are increasingly using e-commerce sites and there is no reason that most online businesses should not be conforming to their needs. Mobile responsive websites are the new normally, allowing the same user experience on any device whether it be laptop, tablet or smartphones.

What’s the Incentive?

Incentives work. Whether the offer is a promotion, discount or loyalty program for VIP customers, incentives reinforce a positive view of  your business and generates word-of-mouth promotion.

Change with the Times

Listen to your customers and be prepared to switch things up to keep up with your competitors. Be smart about your business – do your research to stay up-to-date with new technologies and coming up with an effective strategy.

Here’s a link to the original article on Mashable.com