Let’s face it, most of us have smartphones and we use them frequently. Whether we are an on-the-go mom, a busy businessman, college student, career driven individual, traveling musician, active athlete, or just vacationing; we all want relevant information at our finger tips.

We are all part of that mobile market that businesses want to reach. But not all businesses need to go to in depth with their mobile presence. Some could get away with a simple informative mobile version of their site to point folks to the basic information that people need.

Other businesses would benefit greatly to the focus on a dedicated mobile site. Mountain Weather for instance, is a Jackson Hole based weather service. It makes a lot of sense for Mountain Weather to go mobile — their audience is typically mountaineers that want to check out the forecast before they plan out their day. Having this relevant information at their finger tips is invaluable.

It’s important to ask who you’re target audience is and how to best reach them to improve your sales through an effective mobile marketing strategy.

We’d be happy to discuss with you on the most effective strategy for your business.