I attended Jackson Hole Chamber of Commerce: Social Media Workshop at The Wort Hotel, presented by Rose Caiazzo from Rose Consulting. Rose lays it out for businesses the best way to approach social media strategically. Depending on your business, different social media platforms can find itself useful depending on your businesses’ needs. Keeping in the loop with trends and reaching people that you want to connect with is important. Social media is all about making a connection to others and allowing others to interact. For the first time in history, we have this powerful network of people that can get online and make a connection with you and your business. This is revolutionary for businesses’ success to reach their appropriate audiences: generating and maintaining a dialog.

Gliffen Designs’ goal as a business in Jackson Hole is to help fellow businesses to succeed. Social media is a fantastic tool to utilize. There is a strategic way to tackle it and drive success through it. This workshop revealed a lot about social media and how to really take advantage of its tools, rather than making us feel overwhelmed with its possibilities. Every business is capable of keeping up with their own online presence with dedication and consistency.

Rose Caiazzo, founder and owner of Rose Consulting has a lot of important insight for businesses. She is a great resource and a major influence in the social media world. I’d highly recommend her workshops to anyone.