Introduction to Facebook as a Marketing Tool

After our first round of Gliffen Designs’ Workshops we had great feedback on material, length of workshop, time for questions/answers, suggestions of new topics as well as the benefit of having presentation material afterwards.

We wanted to share with you a presentation that Heather DeVine put together for “Introduction to Facebook as a Marketing Tool.” She talks about the importance of what Facebook is to small/large businesses, non-profit organizations and individual users.

Some key points:

  • Reach your client/customer base by humanizing your business
  • Follow trends both locally and industry-based
  • Share information and encourage engagement
  • Keep up with Facebook changes; layout, functions, etc.
  • Ask yourself if Facebook is the right social media platform for your business/organization

» Facebook as Marketing Tool (Handout) with Heather’s notes

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