What to Expect When You Work with Gliffen
When it’s time to elevate your digital presence, Gliffen Digital Agency will make the web design process simple, collaborative, and effective. Whether you’re starting from scratch or rebuilding an existing site, our goal is to create a digital presence that reflects your brand and delivers real results. Here’s what getting started with Gliffen’s website design services looks like:
Step 1: Discovery
Every web design process begins with a conversation. When you reach out to us, we’ll schedule a free consultation to learn more about your goals, challenges, and what you’d like your website to achieve. We take the time to understand your audience and your brand.
Our FAQ is a great place to explore and get an idea of what else to expect.
Step 2: Planning
After our initial chat, we move into the discovery phase included in our website design services, outlining your site’s structure, functionality, and design direction. We create a project plan that includes key deliverables to ensure a smooth creative process. We will bundle this into a proposal to present to you for approval.
You can learn more about Gliffen’s approach to strategic planning in our post on web design and marketing strategies for 2025.
Step 3: Design
Once we have your go ahead, the magic begins. Our design team will create visual mock-ups that capture your brand’s look and feel. We will include snapshots of the proposed design on various screen sizes and for various pages. We will present our design ideas to you and make revisions to the layouts to create a design that you are excited to have.
Step 4: Development
Once we have an approved design, we move into development. We will build your website with attention to performance, accessibility, and usability. We develop our websites primarily on WordPress. We build custom WordPress themes for each project, following best practices for responsive design and modern coding standards.
WordPress allows us to create flexible, easy-to-manage sites that give our clients the power to make their own changes to the website down as needed. This control can save ongoing costs associated with maintaining simple website updates.
Step 5: Build-out
As the development process nears its end, we turn our focus to creating all of the different pages of the website. We will work with you to finalize any content, optimize that content for search engines and build compelling layouts for all of the internal pages of the website. This is where the website really starts to come together and regular proofing of content can be expected. Any changes to pages and content can be requested as we continue through all of the pages of the site.
Step 6: Review and Pre-launch
Once all build-outs are done, you will have another chance to review your site and request any final adjustments. Our approach is collaborative; your feedback is vital and ensures the final result aligns perfectly with your vision.
Before launch, we test everything: layout, links, speed, mobile performance, accessibility, everything. It’s a central aspect of our web design process. Our emphasis on long-term site health, as discussed in our post on WordPress maintenance services, ensures your site lasts for years to come.
Step 7: Launch
Once your website is approved and passes all pre-launch tests, it is time to go live. We will take all of the needed steps to launch the site including hosting changes, DNS updates and redirection.
Our partnership doesn’t end there though, we are here to provide future updates and training as needed to keep your site up to date and to boost performance. We also provide ongoing security monitoring and backups for all sites hosted on our services.
Step 8: Digital Growth
Having your website live is the first step to building an online presence. Once your site is live, the focus shifts toward growth-driving traffic, improving visibility, and turning visitors into loyal customers.
One of the most effective ways to build momentum after launch is through search marketing. Understanding the difference between SEO and SEM can help you decide whether to invest in organic optimization, paid campaigns, or both. A balanced approach often yields the best long-term results.
Ready to Get Started with Gliffen?
Whether you’re building from the ground up or giving your website a fresh start, our website design services are here to make the process simple and successful.
LET’S WORK TOGETHER
Ready to Build Something Beautiful?
Tell us what you’re working on. We’ll help you figure out what’s next.