Web Advertisement has become more pervasive and invasive than ever before

As web designers and consultants for entrepreneurs, we find this interview on web advertisement very interesting. Tim Wu specializes in advertising and talks about current trends, especially with large conglomerates . It speaks to our desire to market the most effective for our clients and still engage with the consumer.  Advertising can be very intrusive and current web user experiences have become more sloppy over the past 3 years. Wu questions how advertising could be more successful and less intrusive.