Search and Display Marketing Management

At Gliffen Designs, we pride ourselves on making sure we meet all of your needs. By offering search and display marketing development and management, we can help you target the clientele that would be most interested in your product and services.  Understanding the ins and outs of Google Adwords, for example, takes skill, practice, and knowledge, and our team in marketing have just the credentials and skills to meet those needs.

search and display marketing managementSearch Marketing

Having your products pop up as a potential client looks through various search engines such as Yahoo, Google, and Bing is important to a good business plan. In addition to SEO work that we can help with, we provide search marketing management primarily through Google Adwords. To ensure that the campaign has a good ROI, we frequently check on the campaigns at first and provide maintenance after the numbers look good.

Specifically, we look at:

  • Bounce Rate
  • Click Through Rate
  • Goal Completions
  • Sessions
  • Audience and Location

As well as a number of other factors that will ensure success.

Display Marketing

Display marketing is a completely different can of worms and we luckily are excellent “fisherman.” Our graphic designers can create excellent displays that can be used in this form of marketing. However, it takes more than just a good display to succeed in this form of marketing. Our marketing team will do extensive research to ensure that your ad is being shown on the best sites to produce the most amount of traffic for the least amount of cost. Like with search marketing management, we will monitor the success of the campaign frequently at first and will gradually step back as the campaign is successful.

With both search and display marketing management, we like to keep the customer informed of its performance and will send marketing reports with campaign details once a month.